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COCA COLA FIRST EVER DRINKABLE AD CAMPAIGN

Experiential Marketing, Marketing /

creating a “drinkable billboard”. Experiential marketing. They did not just create an ad, they created an experience. In order to make more people try Coke Zero, they built a billboard that serves the drink to thousands of fans.  Even a tweet that poured Coke Zero was enough to bring a Coke into people’s hands, and that’s how the whole campaign turned into a creative idea to promote an already popular product, in a very effective and modern way.  In case You Missed The Ad… Next Time You Are Thirsty… Drink An Ad… Coca-cola

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HOW AN AD CAMPAIGN MADE SUBARU SUCCESSFUL

Marketing /

Sample Post What Can We Learn From This Campaign? From this we learn, speak to people directly. Focus your message, whether it’s to women, men, the gay consumer, or other subsets – by speaking to them for who they are not what they are. In layman’s language, Lifestyle marketing. A marketing strategy that positions the product or service to possess ideals, aspirations, and aesthetics that the target audience identifies with.

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