COCA COLA FIRST EVER DRINKABLE AD CAMPAIGN
creating a “drinkable billboard”. Experiential marketing. They did not just create an ad, they created an experience. In order to make more people try Coke Zero, they built a billboard that serves the drink to thousands of fans. Even a tweet that poured Coke Zero was enough to bring a Coke into people’s hands, and that’s how the whole campaign turned into a creative idea to promote an already popular product, in a very effective and modern way. In case You Missed The Ad… Next Time You Are Thirsty… Drink An Ad… Coca-cola
COCA COLA FIRST EVER DRINKABLE AD CAMPAIGN Read More »